Planning Your Website

Planning your website is the key to getting the right website solution for your needs. The process of planning a website is a lot easier than you might think. It also makes you think about what you want and provides a document that you can give to a web designer to provide a quote. Within this page we aim to explain the different elements that you need to think about. The results will allow you to produce a document with all your needs & requirements.

This type of document is often known as a design brief, click here for details of what a design brief should contain.


Every website comprises a series of pages that all branch out from the homepage. The first thing that you should do is make a list of all the pages and sections that you think you need. Below are a list of common pages:

  • About
  • Our services
    • Service A
    • Service B
  • Products
    • Product A
    • Product B
  • Quote
  • Contact Us
  • Client Comments
  • Feedback

The key to usability on a website is making it easy to find the right pages within your website. Once you have your list of pages look to see if any of these pages can be grouped together in to a section. As an example if you have a number of different products or services that you want to each have their own page, putting them in a group under a products or services section allows users find these pages by simply clicking the appropriate link.

Now that you have a list of pages you need to decide if any of these pages have any specific functionality. Make a list of the features that you want on different pages. These elements can include things like photo galleries, forms, video, calculators etc.


Next you need to consider any functionality that the pages or sections have. If you have anything that the website must do beyond a basic information page then describe what you want or how it should work in as much detail as possible. Such special functionality includes:

  • Shopping Cart & Online Ordering
  • Booking System
  • Quotations
  • Calculators
  • Content Management
  • Directories
  • Calendars
  • Etc

Content Supply / Generation

All the pages within your website require content. You need to decide what you will provide and what you want produced for you. In order to make sure that a web designer will produce that content that you want you need to make a list of the content that they will be expected to produce/supply. These things include:

  • Text Generation
  • Illustrations
  • Photography
  • Stock Images
  • Flash Animation
  • Documents
  • Logo

Look & Feel

Website design varies depending on the budget. You need to let your web designer know what you want in order that they provide a sufficient budget in cost of the project. If you want multiple design proposals then let the web designer know. Web designers will want to get a feel for what you want. The best way to do this is to provide examples of websites that you like and would like your website based on. You should also have a high quality copy of your logo and details of any colour scheme or other marketing material that the design must fit in with. Finally you should also include any other design requirements such as flash animation, drop-down menus, illustrations or photos where possible always provide examples of what you want.

Getting a quote

To get a quote provide the above information along with any budget or timeline to If you would like to arrange a meeting with our staff to discuss your needs then please call 01624 626892. If you are going to meet with your staff then please provide any requirements in advance so that our staff can assess these requirements and formulate solutions.

If you have any questions please do not hesitate to contact us by e-mailing or call 01624 626892.